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Hey Reader,

I’ve been told by some that they admire “my marketing” and I’m always shocked when this happens, because I always feel like I’m falling behind on posting on Instagram, sharing what we’ve been up to, websites we’ve launched and who’s joined the WWA program.

As one of our WWA students turned concierge clients told me last year, “I love your culture of service you’ve cultivated at The Launch It Co.,” I really try and remember that I feel the marketing isn’t as strong as it could be is because we’re usually knee-deep in client projects and our focus is paying attention to them. Not a bad thing.

When I’ve purchased a service and don’t feel taken care of, it causes resentment and sometimes I question if my business matters to them or I was just another tick on the sales chart that’s been accomplished.

I never want our students or clients to feel that way, and so when you become a part of The Launch It Co. community, you’re in.

In fact, your client process is one of the things we ask and make sure about when we’re crafting the strategy for your website. What happens once the person clicks “book a call”? How can you best help them know about you? What do they need in their lives that you offer?

We often think that websites are just “tech talk” but for a lot of it – it’s really strategy and how can we make the experience the easiest for your website visitors. That’s it.

Completely different than a coding (which websites hardly need anymore!).

So today, as you working on your business, think about this: How is your website (or lack thereof) affecting how you help people in your business?

Would love to know what that looks like for you, so hit reply and let me know!

xo Emilia

Here are some things that I’ve enjoyed the last little while and I’ll share them with you as well in hopes that you may find them useful, and maybe make your week brighter:

• I’m always asked about templates, especially for copy. Check out these handy customer service email templates from Kelly Morrison for only $37. I jumped on these a while back.
• Looking for a place to vacation this summer in Northern Ontario? Check out our new AirBNB listing for the Balm Beach Retreat in Balm Beach, Ontario!
• B-School is coming back in session for Summer School!! You heard it here first but click here to stay in the know for when the cart opens later this month.
• Additional bodies have been recovered at residential schools over the last few weeks and it's been heartbreaking. I had a bit of a poetic reaction to reading an article in the CBC about it. Check out the Instagram post at @emiliadoesstuff.

Here are some websites we’ve just recently rebranded through our Website Concierge package:

• ​Suntia Smith: Suntia helps couples upgrade their lives and build better relationships. She’s been a client of ours since 2014 and through her latest rebrand, we’ve softened her look and welcomed a new approach to her online counseling offerings.
• ​Vibrant Nutrition: Nishta at Vibrant Nutrition empowers families to lead healthier lives. She came to us with a brand already, and an existing site she couldn’t understand how to use and wasn’t making her money. With a strategy call and a deep dive into her previous site, we created a vibrant, full of live strategic website. Check it out.

WP Website Academy Student Spotlight:

• ​La Cura Lifestyle: Dr. Bianca Drennan’s mission is to guide others to sustainably optimize their health and happiness through education, empowerment, and evolution. She’s passionate about harnessing the healing power of food to inspire people so that they have the power to live a life of long-term wellness. Check out her website she made while in the program.

Ongoing self-development and leadership work:

• Currently reading DO BETTER: Spiritual Activism for Fighting and Healing from White Supremacy by Rachel Ricketts.
• Currently reading 21 Things You May Not Know About the Indian Act by Bob Joseph

*I got the idea to share in bullet format from the Toi Smith weekly “It’s Monday, Again” newsletters